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Frescos Dalmeirim Packaging Compota Mkp 1 Copy Scaled

Frescos d’Almeirim Packaging

Jam jar label design

Cliente: Frescos d’Almeirim
Categoria: Packaging

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Briefing

Develop the labeling of an artisanal blueberry jam, without dyes or preservatives, with an old recipe and fruits from the Frescos d’Almeirim farm. Frescos d’Almeirim was a Portuguese company selling and distributing fresh fruit and vegetable baskets 100% national, mostly from Ribatejo. The company positioned itself as a brand against food waste and one of its practices was to monetize the surplus and discard production. In this case, if there was a surplus of blueberries, the company decided to turn it into an artisanal jam.

Solution

Create a label that reflects the artisanal, genuine and familiar side of the production of these jams. Small informal messages and various illustrations help to engage the consumer. The adoption of the fruit color allows the declination to other fruits and their respective colors.

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